How well do you know your fans' interests?🤔

How on Earth are we halfway through the year already? 😱 

As July approaches, you might suddenly realize you have to better understand what your fans are most interested in so that you could come up with more exciting content. That's where this update comes in to help!

But what does it mean to truly understand your fans’ interests? 🤔

Tricky question, right? Well, simply think of your fans. What makes them heavily engage with your content?

• That they find your content useful, heck, even indispensable = it has a good content-fan fit?

• That your fans frequently interact with your content, and even share it with others?

Now, how do you get all that? 📊

It takes time to gain deeper understanding of what the most popular topics are that your fans are interested in.

With our new Topics feature, in any given moment, you'll know exactly what's hot and what people want to hear about. This means you can plan future content with confidence, ensuring it resonates well with your audience.

Each main topic can be expanded to reveal more detailed subtopics. The number next to each subtopic indicates the number of questions related to it = its popularity.

Reviewing questions in each subtopic will help you understand the specific language and concerns of your audience.

New questions are automatically analyzed and added to the relevant topics, so check back regularly to see the latest trends.

Example walkthrough 📘

Let’s say you notice that "Product Management Practices" is a trending topic this month. By diving into the subtopics, you might find that "Roadmap Creation" and "Customer Surveys" are particularly popular.

Seeing the exact questions your fans have asked, such as "What metrics are important to understand the correctness of a roadmap?" or "What are the obligatory sections in a roadmap?", allows you to tailor your content precisely to their needs.

Use these insights to create content that aligns with the evolving interests of your fans.

Practical tips 💡

1. Regularly review the monthly reports to stay ahead of the curve.
   

2. Directly address the questions your fans are asking in your content to increase engagement.
   

3. Be flexible and ready to pivot your content strategy based on the latest trends and insights.

As always, if you have any questions or want to send suggestions, please just drop us a line. The input from our community is what makes Twinbox the best it can be.

Best,
Alena
Founder @ Twinbox

At Twinbox we help intelligently upsell premium content and services to your fans, through conversations hosted by your AI twin.